November 19, 1863, two men were scheduled to speak at the dedication of the Soldiers National Cemetery in southern Pennsylvania. The first was Edward Everett, considered the greatest orator of his day. This distinguished gentleman was an ordained minister who had served as president of Harvard University and US Secretary of State. He was elected governor of Massachusetts and a United States senator.
Everett, following the custom of his day, had prepared a florid speech, eulogizing the fifty-one thousand men killed, wounded, and missing following the battle that had been fought over this piece of ground. For two hours he held the assembled crowd spellbound. He descended from the platform to thunderous applause.
As the commotion died, a tall, thin man strode to the podium. He gazed out at the assembled crowd, cleared his throat, and began to speak. “Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.”
Less than two minutes later, it was over. And the world had changed—forever.
The Gettysburg Address, widely regarded as greatest speech in American history, clocked in at just under two minutes.
My question to those who preach and teach in church is this: do you want to preach and teach? Or do you want to change the world? If the latter, follow the example of Jesus Christ and Abraham Lincoln. Keep it brief.
Like the orators of old, modern Christians still teach to fill the allotted time. Sunday school is forty-five minutes long? Then that’s how long the lesson will be. Sermon slot is thirty minutes? Then that’s how long I’ll preach.
Pastor, what might happen if you preached for two minutes, then allowed the Spirit to work? Teacher, what if you taught for thirty-eight seconds, and then let people have at it?
Whenever I mention these ideas, people are stunned. They think I’m loony. Two-minute lesson? Ten-minute sermon? People are already biblically illiterate as it is! How can we starve them with a two-minute message?
Jesus did. I’ll prove it: One time I was stuck on a long cross-country flight. I had my Bible and some time to kill. I happened to have with me a list of the parables of Jesus. So I timed each one with a stopwatch. Then I took an average. Go ahead, take a guess: how long do you think it takes to preach the average parable of Jesus?
Thirty-eight seconds.
The lessons that changed the course of history comfortably preach in under a minute.
For you trivia buffs, the longest parable in Scripture took me two minutes, twenty seconds to read (Luke 15:11–32). The shortest: five seconds (Matt. 13:33).
That day, cruising at 35,000 feet, God showed me a simple truth: it is not the length of your teaching, but its impact that changes men’s hearts.
Actually, there is a place for in-depth Bible study and teaching. Just not on Sunday morning in a sermon. We all know that sermons do an absolutely lousy job of equipping the saints. Thom and Joani Schultz polled churchgoers about the sermon and found:
* Just 12 percent say they usually remember the message.
* Eighty-seven percent say their mind wanders during sermons.
* Thirty-five percent say the sermons are too long.
* Eleven percent of women and 5 percent of men credit sermons as their primary source of knowledge about God.1
Why is a typical sermon so hard to remember? A University of California study found that only 7 percent of what a listener receives from a speech comes from the words that are chosen. How a speaker sounds communicates 38 percent of the message, and what listeners see communicates the other 55 percent.2 (I suspect this last percentage is higher still for men.)
Want to have some fun? Some Sunday night, grab the church phone directory and call five friends. Ask them what the sermon was about. Then ask them what the children’s sermon was about. Which one do you think they’ll more easily remember? Which one is brief, focused on one topic, and contains an object lesson?
Folks, we’re playing for keeps. Jesus commanded us to make disciples, baptize them, and teach them everything He commanded. But we’ve got it backward: we do a ton of teaching, some baptizing, but we’re producing very few genuine disciples.
What’s wrong? How can we fix it?
Studies show that a long monologue is the least effective means of communication. What’s most effective? Personal experience.
Whenever you teach men, you must break up your monologue every few minutes. You should use everyday objects and strong, memorable illustrations so men cannot help but remember.
Whenever possible, allow your students to personally experience the lesson.
Why don’t more preachers and teachers build visuals and objects into their lessons?
• Pastors are not taught how to do it. Seminaries barely cover visual communication techniques. This is because seminary professors are bookworms. They have no problem retaining information from reading and lecture. They pass this academic-inspired teaching model on to their students.
• The people don’t demand it. John Hull writes, “It does not matter to the listeners that they are unable to repeat even the main theme of the sermon five minutes later; the important thing is the comforting emotion of familiarity and belonging which swept over them as they were listening.
• Ideas for using visuals and objects are not widely available. Most Christian teacher guides do not include hands-on or visual lesson material.
• It’s just easier to get up and talk. People think using visuals in a lesson is hard to do, but your audience will love it so much that it’s worth the effort.
It’s been said that a good sermon is like a good skirt: long enough to cover the essentials, but short enough to keep you interested.
Jesus taught for the male brain, and everyone marveled at His teaching. As you prepare for your next class, remember to keep it concise, visual, and interactive. Follow His example and you’ll draw men—and women—to Him.